March 2019 Business Challenge ContestPosted by Beverlee Rasmussen on March 1, 2019 at 7:50 pm
Social Media can help you widen your reach and engage with your target market. What social media platform are you going to focus on this month?
Complete the March Business Challenge by sharing the 1 social media channel you are going to focus on and helping another entrepreneur by sharing any tips you may have on the social media platform the decide to focus on.
MemberMarch 2, 2019 at 2:50 am
This challenge is right up my alley! I’m focusing on my Pinterest profile this month to send traffic to our website for some of our new ‘lead magnet’ (opt ins to build our email list). Pinterest is a great way to drive website traffic if you have well tagged images that stand out. We’ve made it part of our overall content strategy and formula which has been quite popular – we even did a webinar on it recently 🙂 If anyone has social media questions I’m totally happy to share some insight!
MemberMarch 2, 2019 at 4:32 am
I’m working on my blog content strategy currently, and we have an existing Facebook page that hasn’t had ongoing input.
I’ve been moving away from Facebook personally, but it’s still a platform used by pre-transplant patients as there are a number of closed support groups there. For March, I’ll focus on posting more regularly to Facebook and tracking my engagement numbers. I have a spreadsheet set up that I haven’t yet really started using – so March will be the month!
AdministratorMarch 2, 2019 at 5:37 am
Thanks for your offer to help Brittany. Check out Brittany’s company https://www.emptydesksolutions.ca/ .. she is a social media Guru! I often wondered about Pinterest. Their images are so powerful. Is anyone else using this platform?
Hey Beth, once you have your blog strategy ready, I invite you to share and ask for input. Together we are stronger!
Thank you ladies for jumping right in this month!
MemberMarch 2, 2019 at 5:45 pm
This is also right up my alley right now! I have been working on planning out our monthly Instagram and Facebook posts ahead of time. I was finding it stressful posting daily and not having the content ready etc.
I am feeling much better about Instagram and Facebook but I also would like to focus on Pinterest now. I hear it is a great platform that is often forgotten about. For us, this could be a great place to post recipes, tips/tricks, as well as just beautiful images.
This will also be my goal – to create and implement a Pinterest page and to make sure it is posted to on a regular basis.
MemberMarch 2, 2019 at 6:14 pm
I just wanted to add that I created a free content marketing webinar if anyone wants it – Beverlee I wasn’t sure if it was appropriate to drop the link here or not, so please delete it if it’s not ok. I don’t mean it to be promotional 🙂 In the webinar I walk you through our process for creating content and strategies and I send the templates to you as well.
MemberMarch 2, 2019 at 7:11 pm
Thanks Brittany – I signed up for the webinar tomorrow.
Content marketing is complex – and I’ve been trying to integrate strategies from a variety of sources:
- I use the Yoast SEO plugin (WordPress) and have his introductory manual for doing SEO (my site’s SEO needs revisiting as all this ‘integrating’ is iterative).
- I am working through Pamela Wilson’s (CopyBlogger/Rainmaker) ‘Master Content Marketing’ and finding the advice on the ‘lazy person’s’ strategies helpful – especially the part about creating ‘Content Ideas’ system that you can/will actually use.
- We have a Facebook page that has lain dormant for a while – ditto Twitter. I’ve just connected my @TransplantRogue twitter to our Facebook page so I can shortcut posts and for the March challenge will be trying to post to Twitter (then Facebook) using the 1 image/2 sentences/2 hashtags strategy. We’ll see how it goes. Our ‘post-transplant’ life isn’t all that exciting (yet). Prepare yourself for pictures of Tony sitting around getting over shingles. I very much struggle to find images to share on social media – and hope that the work I’ve done with respect to generating content ideas can help guide me to creating some compelling images for SoMe.
- I am using a spreadsheet to track users/followers/engagement on various platforms. I got as far as creating the spreadsheet, but not keeping it up-to-date.
Once I get myself moving forward, I will be more likely to do the tracking and other required tasks. I’m looking forward to increasing engagement!
MemberMarch 3, 2019 at 10:04 pm
So aweome to see people jumping in on this challenge. The biggest struggle our clients face with social media is just setting aside the time to pre-plan. That’s why we created our webinar so that we could show people how we do our content each week… it’s our ‘1. write 2. design 2. schedule’ strategy. Once you have a theme for each day etc it becomes much easier to come up with content. Making it look pretty and branded is secondary after getting a handle on what to post and when.
For those looking to track progress and save time scheduling content there’s some great tools for that as well! We use socialreport.com to schedule all of our content and even interact with our audience all from ONE dahsboard for 10+ social media channels for our company. We use this for clients as well and it’s excellent! The reporting is also second to none and you won’t have to do anything manual at all. I used to spend HOURS each month creating reports for our clients but socialreport does it all for us. Worth checking out. The accouns start at 50/month (USD). That account would be mroe than enough for anyone managing their own businesses’ social media. We use the largest package but only because we need to connect all of our clients to their own projects.
Beverlee – if you wanted me to run a free webinar just for Organized and Profitable peeps I’d be more than happy to! We could share some ideas and create some templates for everyone 🙂
MemberMarch 5, 2019 at 12:29 am
I’ve never done much in the way of social media marketing and didn’t really know where to begin. Thank-you to Brittney for sharing your webinar! It really helped me to figure out where to start, and how to keep it manageable. I’m no longer afraid of how long it will take to write and design everything from scratch because I don’t have to!
MemberMarch 6, 2019 at 8:26 pm
I have not done any social media marketing myself. After watching Brittany’s webinar it looks as though I have a lot to learn about it. I’ve always thought that no one on social media would care about a print job I sent out or a drafting job I just completed but you at least opened my eyes to Content Marketing as more of a way to get my name/brand out there as opposed to what we do. At least that’s what I was able to gather from the webinar. I think I’ll try to use Facebook for the month, since it’s the only social media that I have any experience in and even that isn’t very much. Michelle in my office will work with me on it and see how it goes for the month. I do know that the whole process, along with added social media outlets and the very steep learning curve for me, is not something I would look forward to. I’m not a very big social media person, and not really a fan of it, but I do understand the idea of using it to get my name out there. I don’t think it would be something I personally would be able to to for my business but I’ll delegate Michelle to give it a try with my input as well. I’ll see how it goes.
MemberMarch 7, 2019 at 12:03 am
If anyone has questions after the webinar I’m here to answer them 🙂 So great to see people taking advantage of it. We really wanted to show people that it doesn’t have to be scary and can be quicker than you think once you get your theme and system down … I do love a good system since working with Beverlee LOL
Another cool way to get this done quickly is to write the content itself and just outsource someone to create the graphics and/or schedule the content. Graphics aren’t everyone’s thing and it’s one piece that we see holding people up at times.
Chat soon all!
MemberMarch 9, 2019 at 5:28 pm
Things are still shifting so quickly!
I thought I’d try posting more images on SoMe to get people more engaged – but we don’t lead very exciting lives and we really needed to have something tangible to sell people who are engaged.
One of the things Beverlee had suggested during Office Hours was that I get our workbook for transplant patients and family caregivers looking more professional and uploaded to Amazon. I’ve also been working through setting up a more consistent blog posting procedure using a book that is very similar to Brittany’s method!
It’s been a busy week for me getting some of these information resources ‘out there’ – but guess what? It’s content for social media that people are engaging with! No pictures of us sitting around needed. The blog post is done, and our workbook is in the process of being propagated on Amazon and iTunes Books. A print version will be available and we can sell the PDF file directly on our site as well.
On Monday, my blog post writing process restarts – with a Thursday publish date. This is the SoMe engagement work I will focus on for March so that I begin to be more consistent with our blog.
I still have some ‘tweaking’ to do on our website in order to move towards marketing these things more fully – but they are the foundation of our ‘funnel’. The blog post ends in a call-to-action/squeeze form for people to grab a free download, and for now we’ll be selling the book in print/digital formats. I will next work on using the book as a tool to help me get in-person workshop bookings from which I can create online learning modules to support an online paid support/education group and then promote 1-on-1 coaching for patients and families trying to navigate the healthcare system.
Amazon offers the option to mark your ebook down to FREE for a period of 3 days, so I’ll be pushing free downloads from Amazon in the next week or two. It helps ‘sales’ numbers and allows me to get some reviews.
So, lots of content for my SoMe push in March.